I heard you have
a podcast!*
*Victory dance loading.
Your podcast is now serving as an effective marketing tool for your business. If you’re here, that means you’re ready to:
A) Grow, baby grow
B) Reclaim some of your time (read: delegate)
C) Repurpose your content more effectively
D) All of the above!
I’ve been there. You’re handling EVERY piece of a time-consuming and complicated puzzle. You have great ideas, great guests and you can record the interview yourself. That’s where a lot of the excitement lives!
But post-production can feel heavy, cumbersome and annoying.
You know that your podcast is effective and WORTH IT. And you’re having fun doing it. Let’s not change a thing about that. Here’s what I suggest:
How we can work together:
You get to keep the exciting part. You handle sourcing guests and recording your episode. You give me the raw files and…
…I publish a beautifully polished, produced episode for you. Plus, from the gold you already captured in your recording, I create the strategic confetti that fills out the rest of your marketing efforts.
Your marketing sounds like YOU and creates real connections, because it’s anchored on your voice.
Raw to Ready Package
This package includes:
Full ongoing podcast production plus content repurposing. You record and hand over the raw files. I handle everything in between and publish your polished episode, and return a full package of “strategic confetti” for you to post to get eyes and ears on your content.
Edited, polished, published episode (edited for a human ear! This is a hill I will die on)
SEO-optimized headline
Show notes
Cleaned transcript
3 social assets (2 reels plus 1 static image) plus written captions
Newsletter copy
Web article copy that enhances your website’s SEO, GEO and AEO
Mic Hype Momentum
A group program for hosts ready to pour rocket fuel on their promotion and streamline their overall marketing plan. Each promotion channel has a specific strategy and needs a different style of writing. This program goes deep on repurposing tactics and growth strategies with real-time implementation and community support.
SEO optimization for podcast content
Clarifying podcast purpose and positioning
Using show content across other marketing platforms
Building a streamlined, sustainable marketing plan
Kasey does it right, every time.
I love working with Kasey because there's no questions or worries on my end once I send her the raw files. She meets deadlines, cleans up audio and puts the music in, and she does it just right, EVERY SINGLE TIME.
— Megan Silveira, The Angus Conversation
Hand off a raw episode and know it is in good hands.
She is an incredible coach who gives real, honest guidance on what to improve, and that kind of trust is rare. The podcast is something I do in addition to running the store full time, so being able to hand off a raw episode and know it is in good hands has taken an enormous load off. I now have customers walking into the store already educated about a product and ready to buy. What I envisioned for this podcast, Kasey took further than I imagined.
— Cindy Peterson, Joy Curated
Frequently Asked Questions
-
A podcast probably won't replace social media entirely, but it can simplify your marketing. One podcast episode can become social posts, newsletters, blog articles and other content, allowing you to create less while reaching people more deeply.
-
Editing your own podcast can save money, but it also requires a significant investment of time. If you enjoy it, fantastic! But many folks I work with enjoy creating the content and find the post-production tedious. I’ve found musicians make great audio editors because we hear the details that make it flow well.
-
Yes! Podcast episodes can be transformed into social media posts, newsletters, blog articles, and more, but all of these outlets require different strategy and styles of writing. My marketing agency expertise taught me how to differentiate each of these, so I help my clients streamline their marketing efforts. Clients record a podcast episode, then I can repurpose that content effectively with my “strategic confetti” approach.
-
Absolutely. One episode can become multiple pieces of content, including short-form videos, social captions, newsletters, SEO-friendly articles, and more. You do not need to keep reinventing the wheel!
-
Teal Hat's Raw to Ready package includes editing, production, SEO-optimized titles, show notes, transcripts, social media assets, newsletter copy, and web article copy. Clients provide the recording, and receive a polished, published episode, and strategic marketing pieces ready to promote on your channels in return.
-
Yes. Your podcast remains your intellectual property. A producer supports your workflow and marketing but does not own your content or your audience. At Teal Hat, I am your partner in podcasting, but the show is yours. You will feel empowered and capable of running it on your own should you want or need to.
-
Many clients say outsourcing gives them hours back each week: A safe bet is 2-5 hours. Instead of spending time editing audio and creating promotional content, they can focus on the conversations and expertise that only they can provide.
-
A strong promotion plan includes social media, email newsletters, blog articles, website content, strategic calls to action and offline methods. The goal is to help the right people discover your show in the places they're already spending time.
-
Yes, especially when episodes are paired with SEO-friendly titles, transcripts, and web articles. Podcast content can help your business show up in search results while demonstrating your expertise.
-
Growth comes from clarity and consistency. The most successful podcasts know exactly who they serve, create content that solves real problems, and actively promote episodes across multiple channels.
-
Many podcasts struggle because they lack a clear purpose, consistent promotion, or a strategy that connects the show to broader business goals. Growth usually comes from refining your positioning and making your content easier to discover.
I’m so excited to meet you and hear about the next set of goals for your amazing podcast. Please reach out to tell me more about what you are looking for. I’ll be in touch within 1 business day.
